Privacy policy
PRIVACY POLICY
This Privacy Policy describes how Bloomyse collects, uses and shares your personal information when you visit or make a purchase from www.bloomyse.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site and information about how you interact with the Site.
We refer to this automatically collected information as “Device Information”.
We collect Device Information using technologies including cookies, log files, web beacons, tags and pixels.
COOKIES
Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier.
Depending on the services and features used on our Site, cookies may be used to:
- Maintain your browsing session
- Remember the contents of your shopping basket
- Enable essential website functionality
- Understand how visitors interact with our Site
- Measure website traffic and performance
- Support analytics and marketing activities
- Remember your preferences where applicable
Some cookies are necessary for the Site to function correctly, whilst others may be used for analytics, personalisation or advertising purposes.
Where required by applicable law, non-essential cookies will only be used with your consent.
Log files track actions occurring on the Site and may collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
Web beacons, tags and pixels are electronic files used to record information about how you browse and interact with the Site.
When you make or attempt to make a purchase through the Site, we may also collect certain information from you, including your:
- Name
- Billing address
- Delivery address
- Payment information
- Email address
- Telephone number
- Order details
We refer to this information as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfil orders placed through the Site, including to:
- Process your order
- Process and manage payments
- Arrange delivery
- Provide invoices and/or order confirmations
- Communicate with you regarding your order
- Provide customer support
- Screen orders for potential risk or fraud
- Manage returns and refunds where applicable
Where you have provided the appropriate consent, or where otherwise permitted by applicable law, we may also use your information to provide you with information, offers or advertising relating to Bloomyse products and services.
We use Device Information to help us identify potential risk and fraud and, more generally, to improve and optimise our Site.
For example, we may use this information to understand how customers browse and interact with the Site and to assess the performance of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with trusted third-party service providers that help us operate our business and provide our services.
For example, we use Shopify to power and host our online store.
Where enabled on our Site, we may also use Google Analytics to help us understand how visitors use the Site.
You can learn more about opting out of Google Analytics through the Google Analytics Opt-out Browser Add-on.
We may also share Personal Information where necessary to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights and the rights of others.
TARGETED ADVERTISING AND MARKETING
Where permitted and, where required, with your consent, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be relevant to you.
You can learn more about how online advertising works through Your Online Choices UK.
You can also manage advertising preferences directly through the relevant advertising platforms, including Meta Ad Preferences and Google My Ad Centre.
Your ability to opt out or manage personalised advertising may depend on the platform, browser or device you use.
DO NOT TRACK
Some browsers allow you to send a “Do Not Track” signal.
As there is currently no universally accepted industry standard for responding to these signals, our Site may not alter its data collection and usage practices when a Do Not Track signal is detected.
You can manage cookies and other tracking technologies through your browser settings and, where available, through the cookie preferences provided on our Site.
YOUR PRIVACY RIGHTS
If you are located in the United Kingdom, European Economic Area or another jurisdiction that provides applicable data protection rights, you may have the right to:
- Request access to the Personal Information we hold about you
- Request correction of inaccurate or incomplete Personal Information
- Request deletion of your Personal Information in certain circumstances
- Request restriction of the processing of your Personal Information
- Object to certain processing activities
- Request the transfer of certain Personal Information
- Withdraw your consent where processing is based on consent
These rights may be subject to certain legal limitations and exceptions.
To exercise any applicable privacy rights, please contact us at:
We may need to verify your identity before processing your request.
Where we process your information to fulfil an order or provide a service, we do so because it is necessary to perform our contractual obligations to you.
We may also process Personal Information where necessary for our legitimate business interests, to comply with legal obligations or where you have provided your consent.
Your Personal Information may be processed or transferred outside the United Kingdom or European Economic Area, including to countries such as Canada and the United States.
Where required, appropriate safeguards will be used for international transfers of Personal Information.
DATA RETENTION
When you place an order through the Site, we will retain your Order Information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with our legal and accounting obligations, resolve disputes and enforce our agreements.
We may retain certain information for longer where required or permitted by law.
You may request the deletion of eligible Personal Information by contacting us at contact@bloomyse.com.
CHILDREN
The Site is not intended for individuals under the age of 18.
We do not knowingly seek to collect Personal Information from children through the Site.
DATA SECURITY
We take reasonable technical and organisational measures designed to protect the Personal Information we process against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.
We encourage you to review this page periodically for any updates.
CONTACT US
For more information about our privacy practices, if you have questions, wish to exercise your privacy rights or would like to make a complaint, please contact us at:
Email: contact@bloomyse.com
Website: www.bloomyse.com